SEO Provides Better Value Than PPC

A growing body of evidence has made it clear that websites should be search engine optimized to substantially increase the chance that a web page is discovered by a search engine user. Search engine optimization (SEO) requires 1) an investment of time as the media being optimized must be setup and maintained a very particular way and 2) patience as it takes time for the benefits of this effort to trickle down into the search engine results. However, compared to price per click (PPC) advertising (think Google Adwords as an example), SEO relatively inexpensive. As a result, we have argued that these factors make SEO a good marketing tactic for any company on a tight budget. That said, let me amend that argument - as data now suggests that SEO provides a greater return on investment than PPC, all businesses should consider setting up SEO marketing campaigns.

Enhancing your Business Blog with Customer Comments: Trends

One of the great business benefits of writing a blog is its ability to establish a repertoire with consumers. While the relationships is typically one sided with most consumers simply reading the content, many will participate in a community dialog by leaving comments. Comments are valuable in such that they garner insight into your customer-base and create a sense of community: many viewers will respond to comments left by others. As a result, people keep coming back to your site to interact with like minded consumers.

Given the value comments can add to a blog-based marketing platform, it is worthwhile to consider why people leave comments and how commenting can be encouraged. While we’ll delve into specific tactics that yield customer comments in a future post, Nick Halstead of fav.or.it aggregated some interesting comment related statistics that speak volumes about commenter behavior.

smbZen is a service by SMBZEN, LLC
Copyright © SMBZEN, LLC All Rights Reserved | info (at) smbzen (dot) com