The behavior behind online content sharing

Dan Zarrela conducted a fascinating survey that lends tremendous insight into the behavior of online content sharing internet users. If you are conducting a viral or word of mouth marketing campaign, his analysis is a must read. We’ll cover summarize the study and findings here for your convenience.

The study:

Dan issued a survey to 420 internet users and queried their sharing habits, resources and reasons. In particular, Dan evaluated the behavior of users of various social web technology resources (blogs, social news, email, twitter, facebook, etc.). Of specific focus were the following points:

Enhancing your Business Blog with Customer Comments: Trends

One of the great business benefits of writing a blog is its ability to establish a repertoire with consumers. While the relationships is typically one sided with most consumers simply reading the content, many will participate in a community dialog by leaving comments. Comments are valuable in such that they garner insight into your customer-base and create a sense of community: many viewers will respond to comments left by others. As a result, people keep coming back to your site to interact with like minded consumers.

Given the value comments can add to a blog-based marketing platform, it is worthwhile to consider why people leave comments and how commenting can be encouraged. While we’ll delve into specific tactics that yield customer comments in a future post, Nick Halstead of fav.or.it aggregated some interesting comment related statistics that speak volumes about commenter behavior.

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