Grow Your Small Business During a Recession
I don’t need to tell you that this is a tough economic environment and that relief appears to be a ways away. Indeed, the Market Oracle is calling this the worst recession since World War II. There’s no doubt that many businesses are going to get hit pretty hard before things get better. So given these tough times, what can businesses to do to stay afloat or even get ahead?
First, continue marketing, but efficient means of doing so. Lee Odden of TopRank recently polled business marketers for their advice on how to market during a recession and found that Search Engine Optimization (SEO) tops the list. Though it takes time to set up, SEO can be an inexpensive and effective means of generating traffic to your online media. The results of the poll also suggest that Social Media marketing is a useful recession tactic for the same reasons.
Next up, Mike Michalowicz of The Toilet Paper Entrepreneur brings his experience to the table in a recent video post about decisions you can make to get ahead of the competition during a recession. At just over 17 minutes, it’s a bit long but more that worth it. Take notes on this one.
These are tough times and, for many of us, unprecedented. If you’ve got additional advice on how to grow your small business during a recession, please leave a comment. I’m sure others would appreciate the insight.
Tags: business, business ideas, growth, marketing, news, recession, seoComments
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